What is a business website?
A business website is the “need of an hour” when you are not available online, you miss and lose 80% of the market. A business website basically serves you with a space that helps you grow virtually. It represents you globally through a virtual world and provides all the information about you and your company or business.
Business websites are generally created to make money but more of the purpose for having an online presence is to have more options, wider reach, and excellent accessibility to the market.
Nowadays, having a business website becomes necessary because your competitors have already taken their business online. To keep the race going, you need to start with strategies of diversifying your online business by having a business website. In fact, people prefer shopping online these days, and when you don’t have your own business website, you miss this market.
It is important to understand that, “Business is where your Customers are!”
Advantage of having a business website?
There are numerous benefits of having an online business website. Here are few major ones that help you expand your business
Adds credibility to your business
Having a website adds credibility to your business. It makes you trustworthy and reliable. For someone who is looking forward to work with you for the first time, having an online presence makes it easier to trust. It increases your esteem and creates transparency about your work and activities.
Having a business website protects you from looking vague and fake. It backs your identity and favors your presence. In a competitive world where everyone is dealing with cut-throat competition, having an online business caters to you with an advantage over your competitors.
Attracts new clients
Testimonials, reviews, and your work portfolios displayed on your website lure potential clients. Having a business website is like a portkey that makes way to new clients. For people who deny online presence, Walking around from office to office with a stack of files to impress clients on the day of introduction becomes a bit difficult.
When you have your own business website, your client already knows about your work, your forte, and your expertise. It becomes easy to impress your potential client and win their trust when you have something to show with credibility.
Allows wider reach
Business website makes you available globally. Your geographical boundaries cannot limit your business when you are managing it with an online presence. A business website makes it easy for you to approach clients on the other side of the nation or globe by sitting in your own office. Similarly, clients across oceans can find you through search engines and approach you for your work through your online business website. In simple words, having a business website makes it easier to reach a wide audience and reach.
It becomes difficult to access the data of your customers when you are not present in an online market. Business websites give you the authority to access data and feed your customers with what they like with or without their permission. Apart from having access to data, an online presence can help you in diversifying your market too. It helps you understand the trend and changes in the market and help you work accordingly.
With an online presence, you can conveniently get access to customer’s minds, decisions and tastes, and preferences and can implement further strategies to win this new potential market.
“If your business is not on the internet your then your business will be out of business” –Bill Gates
Disadvantages of not having a business website?
No data of the customer, unaware of the market changes, tastes and preferences, and no access to the global market and wide reach are some disadvantages of not having your own business website. When you are not available online or don’t have your business website, you lack data and analysis and fail to capture the potential market.
Promotion of your business becomes easy through your own business website by shooting emails personally and/or by displaying the offers on your website. Apart from this, a business website comes with many other features. One of its best is redirecting your ads to your page- promoted in ad campaigns. No online presence compels you to promote your business on some other e-commerce platform or internet. When you opt for third-party promotion, you have no personal information on the internet that backs your offers and hence customers don’t find it trustworthy and credible enough.
You lose market and your business opportunities when you choose the third-party promotion. Another disadvantage is, you incur high marketing expenses which reduce the ultimate profit margin.
No online presence
Having a business online as a business website helps you reach a wide audience. When you refuse to have your own business website, you lose the majority share of the market. Online presence increases credibility, builds trust and strengthens reputation. It makes your identity more prominent and separates you from the herd of the same type. Not having an online business can make it difficult for clients to reach you out.
For example, Someone who came to know about your business wants to approach you. But due to your unavailability in the online market, you lose this opportunity. Your growth stunts and you keep living in your 20% offline market like a ghost.
Poor customer relationship
To build strong customer relationships, you need a strong database. The traditional data storing technique becomes difficult to follow when your customer base increases. Meanwhile, when you have your own business website, your customer data gets stored automatically. You can shoot mails, weekly or occasionally. This makes the relation more personal.
Having a business website helps your customer set their likes and preferences making it easier for you to provide them with what they desire. A business website comes with many fascinating features, account signup being the first. When your customer logs in with their personal data, you get an opportunity here to keep the relation going. Lure them with offers, discounts and win loyalty with your online business website.
What should a business website consist of?
A perfect website consists of everything that its potential client or reader is looking for. Here is the compiled list of what a business website should have.
A precise description
A description that clarifies who you are, what you do and the faces behind is important for your potential client’s better understanding. The description should be short, sweet, and precise. No too much information nor too less, the information describing you should be very specific.
A simple, sensible web address
Having a personal domain and web address, named after your business increases credibility. Your web address should be easy to remember and sensible, so the reader can remember the address quickly. A long and difficult to remember can make memorising difficult and eventually it leads to losing clients.
Contact information and Call to action
Contact information is a “must” thing on your business website. When a reader goes through your website thoroughly and is impressed by the available information, the reader needs contact information. Along with contact information, “call to action” is also information. It helps you increase the conversion and helps your reader to become your client based on the given data.
Customer testimonials or reviews make you look credible and trustworthy. When a reader spends a session on your website, the section that drives their attention is customer testimonials. It helps you increase your reputation and testifies your business and services.
Updated and quality content.
Content is everything. Feed your readers with updated, fresh, and quality content and win their trust. While shooting weekly emails, newsletters you should keep in mind to provide fresh and quality content. Same and outdated content can bore your subscribers and eventually it can lead to sign out from your website. Fresh content is important to improve your customer base.
Earlier it was truly said “Content is the King” but now due to high online demands of fresh and authentic content the 2021 verdict has changed to “Content is the Kingdom“
Secured web hosting
Secured hosting is important to handle the traffic and keep the website away from technical glitches and server errors. Readers don’t favor technical issues while surfing or shopping. Even if your service and products are good, when you fail to provide a good customer experience, readers may not entertain themselves on your business website.
A secured web hosting keeps your website safe from malware, viruses and technical problems
A friendly design and clean navigation
Layouts, designs, and styles should always be easy and friendly. When the website is difficult to understand and use, it diverts your customer and reduces conversion. Friendly and easy-to-understand website design helps readers grasp and understand your business working quickly.