Microsites are single web page sites performing independently for their brand website. Generates clients, boost SEO, and targets the audience.
What is a microsite?
A microsite is an explicit type of website or single web page that resembles a brand and is used by companies to promote individual products, events, or campaigns. Sometimes, these microsites are hosted on their own independent domains but sometimes, these are hosted through the company’s subdomain with a different and specific URL than the company website.
It’s like a much smaller but specific version of a website that works separately but independently from the company’s main website. Microsites are often used to implement specific goals, mainly marketing strategies. The goals may range from email captures to launching a new product, and the most prominent, Brand awareness. Microsites are a platform that provides with interactive and engaging user experience. The most important goal tried to accomplish through microsite is the satisfying user experience to its clients, readers, and followers.
A microsite helps its parents brand achieve many things, like a specific target audience group or highlighting a specific campaign. Some brands use microsites to encourage a call to action and generate more leads. Basically, microsites are single web pages or a small assortment of web pages compiled in a form of a website- to work separately and independently, but to meet its main brand’s marketing objectives.
Wikipedia’s definition of a microsite.
A microsite is an individual web page or a small cluster of pages that are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain. and Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked to the main site or not or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite’s broader overall parent website.
Microsites give freedom in designing a brand-specific experience.
When you should use a microsite?
Microsites are nothing but a small combination of web pages designed specially to deliver targeted results. A brand should consider having its own microsite when there are new projects to be strategized and executed. It helps in executing campaigns for its audience. It is easier to generate responses through microsite CTA’s. If your campaign has the potential of getting viral, a microsite can boost its engagement much more by creating buzz, mouth publicity, or some event.
It conveys the brand message to a desired specific segment of the audience and generates all the high-intent leads for the business. It helps boost SEO for the website and better search engine rankings for niche keywords for specifically focused content. Microsites work best with a small dedicated team to work on strategic plans, manage and execute all the strategies properly. Microsites are capable of creating buzz and make your content go viral. If you want to make great strategies work, microsite, being the smallest is the best option to choose.
Benefits of having a microsite
Since microsites are little independent versions of the brand’s own main website, microsites are designed to deal with specific yet important tasks. For instance, launching a new product or brand awareness
Microsites can get the target achievement program done for specific tasks. It becomes easier to lure customers and potential customers with great service and user experience. The information registers in the reader’s mind if done ina unique and perfect way. A microsite works exactly the same way and draws a path straight to the reader’s mind. It helps you win the exact target audience by running excellent campaigns. It helps you generate leads and add up to your customer base.
It is easy to manage and as far as the concern is with specific niche keywords, it delivers and conveys exactly what the brand has to say. The major advantage of having a microsite is to have something apart from the corporate brand. It gives you leverage over consumers and provides you an opportunity to build a strong customer relationship. It is prominent in campaigning events and star marked dates for the brand. Microsites have their own disadvantages too, but they can do much good for your business than just adding up on little cost.
The disadvantage of the microsite
Just like every story has two sides, microsites are no exception to it. Microsites are not absolutely beneficial as sometimes, specific is not everything the customer looks for. Some readers may look for information or some might dig up better options.
Well, seems like a microsite cannot provide a solution but just a specific target and leveraged information. Even though microsites are easy t manage, it takes a lot of research and content development efforts to put it all in a determined place. The development and management can sometimes add huge costs to the brands costing too.
Since it has a different URL than the main website, it is a bit difficult to get it registered in the reader’s mind. Readers understand the information and offer and save the deal for later, but when it’s time to make an actual deal, they may forget what the actual URL was and get redirected to the main website.
Microsites can be a great medium for you to get quality leads.
3 Examples of a microsite with image and site links
- The New York Times Magazine– Walking New York
- My creative type– Adobe
- Questions in the sky– Air France
- Red Bull– Karl Meltzer
Conclusion
Basically, it depends on your plans for your business and its marketing strategies whether having a microsite is a good option for you or not. If you are planning on launching a new product or a new campaign or brand awareness drive, your strategies with a microsite would work for best. But if you are just doing it as an experimental change, this can cost you a little more than you expect.
Also, having microsites without any proper reason can confuse the readers between both the web addresses which may lead to diversion. Microsites add positive points to your SEO rankings and push your keyword combination in the search console. The conclusion of having a microsite depends upon what is more favorable for your business website. It is better to figure out the target audience, and few questions like what, why, and for whom.
Need a microsite? Or want help regarding how to create a microsite?
So if you are waiting for the right time to seize this opportunity and start your journey towards betterment, the time is now. Enter the virtual world with your own website and take your step towards success. Reach me out at jaymewada@icloud.com or click here for more information.
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