Beginner’s SEO Guide and Tips so that you do not ruin your website traffic.
1. Your URL should not include the date.
Even in the year 2021, there are many website out there who are using date in their URL. If you are a website owner or a blogger and want your SEO efforts to work, you need to stop this today itself.
A quick example of a date in URL looks like this: www.theblogmind.com/29-09-2019/
Yes, you are correct, this is ugly.
Its is not at all a user-friendly URL as well as not SEO friendly.
So instead of using dates in your URL, use the topic of your URL.
Link your old and new post together.
The primary motive of linking your old post with your new post allows you to transfer the trust.
The old link will definitely have more authority and trust, so if you link your old and new post, the value or equity is also passed from one page to another. This will also help the visitors to stay within your website and eventually increase time-on-site metrics which is good.
Think of your website as a brand.
Do not consider SEO just for the sake of SEO.
The SEO of your page will naturally rise if you consider SEO of your page, as a brand and providing a solution to a problem.
This will, let people return to the page, and hence, people will refer and recommend you everywhere. Google is already aware, of the people and blogs that provide fake news around and misguide people.
Hence, show your page as a brand and gain trust first, Provide valuable information through your website. This will help you to establish your brand.
Constantly update your old post as well
People usually write content and then they forget about it.
Well, you should never do this, you should write content and also update it in the future.
This will create a powerful impact on google bots as they will notice that the content is always fresh. Google likes to pick fresh and new updated content to show to the users.
So you should update your content at least once in 2-3 weeks.
Think about the user Metrics.
In the wake of Google’s Panda updates, User Metrics were introduced so you should also think about the user and he should not be bored when he visits the site. Keep your website engaging and user-friendly so they stay within your website or page.
If a user visits your page and leaves immediately, then Google Algorithm will think that the user did not like the page. And this way your page bounce rate will increase and Google may even penalize your website if this keeps on happening .